Business · 2h ago
OnePlus exits US and Europe, shifts focus to Asia
OnePlus confirmed it will stop launching new products in the US and European markets, ending its presence in those regions. Parent company Oppo will honor existing support and warranty agreements, migrating devices to ColorOS for future updates. The move reflects OnePlus's strategic pivot to prioritize Asian markets where it has stronger brand recognition.
Meridian48 take
OnePlus's retreat from Western markets underscores the brutal reality of competing against Apple and Samsung, but its survival depends on Oppo's willingness to keep the brand alive in Asia.
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