Agentic commerce boom echoes ecommerce's past pitfalls

AI shopping agents are being hailed as the next growth frontier for online retail, but merchants risk repeating the mistakes of early ecommerce, such as over-reliance on automation and neglecting customer trust. A new report warns that rushing into agentic commerce without addressing data privacy and transparency could lead to consumer backlash. The stakes are high as companies race to integrate AI agents into shopping experiences.