Business · 1h ago
Squarespace adds scarcity tools to boost e-commerce urgency
Squarespace launched limited-release features for its e-commerce platform, enabling sellers to create time-limited product drops and countdown timers. The tools aim to leverage FOMO (fear of missing out) to drive sales. Merchants can now schedule product availability windows and display real-time scarcity indicators.
Meridian48 take
While tapping FOMO is a proven tactic, Squarespace's move risks encouraging manipulative sales practices if not paired with transparency safeguards.
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Squarespace's new limited-release tools aim to help sellers tap into FOMO →
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