Business · 1h ago
Should Apple exit the ad business? Critics say yes
Apple is reportedly bringing ads to Apple Maps, reversing its long-standing stance against ad-funded services. An open letter from Tim Cook contrasting Apple with ad-driven rivals has been removed from the company's website. Commentator John Gruber suggests incoming CEO John Ternus should shut down Apple's entire ad business.
Meridian48 take
The debate highlights Apple's tension between privacy branding and revenue growth, but pulling ads entirely would sacrifice a lucrative business line.
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