Business · 1h ago
Netflix Tests Short-Form Video with Publisher Deals
Netflix is partnering with digital publishers like Rolling Stone and Variety to bring 2- to 20-minute videos to its platform. The move marks a shift into shorter content, competing with YouTube and TikTok. Financial terms of the deals were not disclosed.
Meridian48 take
This is less about content innovation and more about Netflix trying to keep users engaged between big-budget releases.
Read the full reporting
Netflix dabbles in shorter video content with its new set of publisher deals with Variety, others →
TechCrunch
netflixshort-form-video