Business · 2h ago
X admits top accounts steal viral videos, launches editing tools
X's head of product revealed that many top accounts repost old viral videos without credit, as videos now account for nearly half of all impressions on the platform. The company is rolling out new video editing tools to encourage original content creation. The admission highlights ongoing challenges with content attribution and creator compensation on the social network.
Meridian48 take
X's acknowledgment of systemic content theft is notable, but the new tools may do little to address the underlying incentive structure that rewards reposting over originality.
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X says top accounts steal videos from other users as it announces new video tools →
The Verge
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