Business · 1h ago
Netflix mulls always-on channels to mimic cable TV
Netflix is exploring 24/7 linear channels to boost viewer engagement, according to reports. The move would mark a full-circle return to traditional TV formats. The streaming giant aims to keep audiences watching longer with scheduled programming.
Meridian48 take
Netflix's pivot to linear channels underscores how streaming giants are adopting cable tactics to combat subscriber churn, but risks alienating users who fled cable for on-demand control.
Read the full reporting
'We've come full circle now': Netflix’s transformation into cable is almost complete as it ponders always-on channels to boost viewer engagement →
TechRadar
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