Business · 1h ago
Netflix eyes live TV and bundles to boost waning engagement
Netflix is reportedly exploring live TV programming and content bundles to address declining user engagement. The streaming giant's executives believe these strategies could reverse the trend. However, the company has yet to integrate with Apple's TV app, a move that could also drive engagement.
Meridian48 take
Netflix's reluctance to embrace Apple TV integration suggests a strategic bet on proprietary engagement tools over platform interoperability.
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Netflix looking for engagement in live TV and bundles while Apple TV app integration is right there →
9to5Mac
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