Business · 2h ago
Netflix Eyes Always-On Channels to Mimic Free Streaming Rivals
Netflix is reportedly exploring always-on channels that stream specific shows and movies, similar to Pluto TV and Tubi. Unlike those free, ad-supported services, Netflix would need to integrate ads or adjust its subscription model. The move signals Netflix's push to retain users amid growing competition from ad-supported streaming platforms.
Meridian48 take
This is less about innovation and more about Netflix playing catch-up with a format that rivals have already proven works, but the real question is whether subscribers will tolerate ads on a service they already pay for.
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