Devices · 1h ago
MacBook Price Hikes to Drive 13.6% Global Laptop Shipment Decline
TrendForce reports MacBook price increases will contribute to a 13.6% drop in global laptop shipments in 2026. Apple is expected to outperform the broader market despite the decline. The report highlights how rising costs are dampening demand across the industry.
Meridian48 take
Apple's premium pricing strategy may shield margins but risks alienating cost-sensitive buyers in a shrinking market.
Read the full reporting
Report: MacBook price hikes expected to contribute to 13.6% drop in global laptop shipments →
9to5Mac
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