Devices · 1h ago
iPhone 18 Launch May Echo 2020’s Unusual Release Pattern
Apple’s iPhone 18 lineup is expected to launch in September, but supply chain issues could delay some models, mirroring the staggered 2020 rollout. The company may split the release across months, with Pro models shipping later than standard versions. This approach would help Apple manage component shortages and production constraints.
Meridian48 take
The comparison to 2020 suggests Apple is still grappling with supply chain fragility, but a staggered launch could also be a deliberate strategy to extend the product cycle.
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