Business · 2h ago
Apple One Premier Gets More Perks in iOS 27, Tightening Ecosystem Lock-In
Apple's iOS 27 adds new benefits to the Apple One Premier bundle, including expanded iCloud storage and exclusive features for Fitness+ and News+. The $37.95/month plan now includes 4TB of storage, up from 2TB, and access to premium News+ audio content. These enhancements aim to increase subscriber stickiness ahead of expected price hikes.
Meridian48 take
The upgrades make the Premier tier more compelling, but also deepen Apple's strategy of bundling services to discourage churn—a classic lock-in play that regulators may eye.
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