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Business · 1h ago

X Settles Advertiser Boycott Lawsuit with WFA

By Meridian48 News Desk · Summarised from TechCrunch ·

X has settled its multiyear legal battle with the World Federation of Advertisers, which it sued in 2024 over an alleged "systematic illegal boycott" that reduced ad revenue after Elon Musk's $44 billion acquisition. The settlement ends a dispute that highlighted tensions between Musk's free-speech approach and advertiser concerns. Financial terms were not disclosed.

Meridian48 take
The settlement avoids a high-stakes trial that could have set precedent on advertisers' collective action, but leaves open questions about platform accountability.
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Elon Musk’s X settles multiyear legal battle with the World Federation of Advertisers →
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