Business · 1h ago
Apple hikes Apple Music and Apple One subscription prices
Apple raised Apple Music's individual plan to $11.99/month, up from $10.99, in the US and other countries. Select Apple One bundles also saw price increases. The move follows similar price hikes by competitors like Spotify and Amazon Music.
Meridian48 take
Apple's price increase signals a broader industry trend of streaming services raising rates to boost revenue, but risks alienating price-sensitive subscribers.
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