Business · 1h ago
X launches live video hub and creator payouts to boost streaming
X has introduced a live streaming command center and new creator payout programs to encourage more live video on the platform. The initiative aims to compete with established live-streaming services by offering financial incentives. Details on payout structures and eligibility criteria have not been fully disclosed.
Meridian48 take
The move signals X's continued pivot toward video, but success hinges on whether payouts can attract creators away from more mature platforms like Twitch and YouTube.
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