Dev Tools · 1h ago
WhatsApp tests folder to declutter messages from big businesses
WhatsApp is testing a feature that automatically moves messages from large businesses to a dedicated folder a few hours after receipt. This aims to reduce clutter in users' main inboxes. The feature is currently in testing, with no official rollout date announced.
Meridian48 take
This is a minor UX tweak, but it signals WhatsApp's ongoing effort to balance user experience with business messaging revenue.
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WhatsApp is testing a new folder for messages from large businesses →
TechCrunch
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