Devices · 1h ago
Slate EV Partners with Crayola for Colorful $25K Electric Truck
Slate, the Bezos-backed automaker building America's cheapest electric truck, is teaming up with Crayola to offer vibrant color options. The $25,000 truck will be available in Crayola shades like Razzmatazz. This partnership aims to make the budget EV more appealing to a broader audience.
Meridian48 take
A paint job won't fix the fundamental challenges of delivering a $25,000 EV at scale, but it's a clever marketing move to stand out in a crowded market.
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