AI · 2h ago
SEO's Future Lies in Answer Engines, Not Search Rankings
Traditional SEO is losing relevance as users shift from search engines to AI answer engines like ChatGPT and Perplexity. The author demonstrates that an answer engine can accurately cite his work without generating a single page view. This shift demands a new optimization strategy focused on semantic integrity rather than keywords.
Meridian48 take
The piece correctly identifies a real trend, but the claim that SEO is dead is overstated; traditional search still drives massive traffic, and answer engines often cite sources from search results.
seogenerative-engine-optimization