Devices · 1h ago
Samsung and Apple Defy 4% Market Decline in Q2 2026
Global smartphone shipments dropped 4% year-on-year in Q2 2026 due to a memory shortage driving up component costs. Despite the downturn, Samsung and Apple both reported growth, leveraging their supply chain advantages. The overall market contraction highlights ongoing challenges for smaller manufacturers.
Meridian48 take
The headline understates the severity of the memory crisis, which is reshaping competitive dynamics in favor of deep-pocketed giants.
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Samsung and Apple Report Growth Despite Smartphone Market Taking a Hit →
ProPakistani
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