Startups · 17h ago
SaaS SEO Requires Different Rules Than E-Commerce
SaaS startups often fail at SEO because they follow advice meant for local businesses and e-commerce. Unlike a restaurant, a SaaS buyer compares tools over weeks, so content must hold attention across multiple visits. Focusing on intent over keyword volume, building comparison and integration pages, and targeting niche backlinks are key strategies.
Meridian48 take
The article correctly identifies a gap in generic SEO advice, but its recommendations are common sense for any B2B marketer, not groundbreaking for experienced SaaS founders.
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