Business · 2h ago
SaaS Churn Benchmarks: How Bootstrapped Founders Can Protect Runway
A typical SaaS churn rate varies by market segment, from 5-7.5% monthly for B2C to 0.5-1.5% for enterprise. At $13,780 MRR, a 5% churn loses $689 monthly, compounding to nearly half the customer base over a year. Founders must calculate churn accurately, distinguishing logo churn from gross MRR churn, to avoid misleading metrics.
Meridian48 take
The article provides useful benchmarks but oversimplifies by not accounting for growth churn or expansion revenue, which can offset losses in mature SaaS businesses.
Read the full reporting
Typical SaaS Churn Rate: How Bootstrapped Founders Can Benchmark and Protect Their Runway →
DEV Community
saas-metricschurn-rate