Startups · 2h ago
Reach ditches prompt engineering for 'no-prompt' AI agent feedback
Reach, an AI agent platform for SMBs, found users struggled with prompt engineering. Instead, they built a system where business owners correct agents by commenting on real conversations. The feedback updates the system prompt and knowledge base automatically, removing the need for abstract instruction writing.
Meridian48 take
The pivot from no-code to no-prompt highlights a deeper truth: most users don't want to think like engineers, and startups that force them to will lose.
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