Business · 1h ago
Qobuz MD calls AI-generated audio 'not music' in streaming quality fight
Qobuz Managing Director Dan Mackta refuses to label AI-generated audio as music, calling it a 'really big bummer' for streaming. The high-fidelity platform positions itself against AI content flooding services like Spotify. Mackta emphasizes Qobuz's commitment to human-created music and higher audio quality.
Meridian48 take
The stance highlights growing tension between streaming platforms embracing AI content and those betting on human artistry as a premium differentiator.
Read the full reporting
‘You'll notice I do not call it AI music, because I don't think it's music’: Qobuz’s Managing Director Dan Mackta on music streaming’s biggest problem, and how he hopes to tackle it →
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