Business · 2h ago
Phia accused of cookie stuffing to claim unearned affiliate commissions
Phia, a shopping startup co-founded by Bill Gates' daughter Phoebe Gates, is accused of using cookie stuffing to claim affiliate credit for purchases it didn't generate. The practice involves dropping tracking cookies on users' devices without their knowledge. Bloomberg's investigation highlights the deceptive tactic, which could lead to legal and reputational consequences.
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The allegations underscore how even well-connected startups may resort to shady growth hacks, raising questions about Phia's business ethics and oversight.
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Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn →
TechCrunch
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