Pakistan · 2h ago
Optix Pakistan Raises Speeds, Holds Prices Amid Industry Hikes
Optix Pakistan increased internet speeds on its broadband packages while keeping prices unchanged, bucking a trend of price hikes by other ISPs in the country. The move gives existing and new customers faster connections at the same monthly rates. Optix's strategy could pressure competitors to improve value or risk losing subscribers.
Meridian48 take
Optix's price-free speed boost is a rare consumer win in Pakistan's ISP market, but sustainability depends on whether the company can absorb rising infrastructure costs.
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Optix Pakistan Boosts Internet Speeds While Keeping Prices Unchanged – Defying Industry-Wide Price Hikes →
ProPakistani
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