Business · 2h ago
OpenAI Sells $70 ChatGPT Basketball in Brand Expansion Push
OpenAI is selling a $70 ChatGPT-branded basketball as part of a merchandise line to test whether the AI company can build a lifestyle brand beyond its software platform. The move follows similar efforts by tech companies to monetize brand loyalty through physical goods. It remains unclear how the basketball ties to OpenAI's core AI products or services.
Meridian48 take
This is a minor branding experiment, not a strategic shift—OpenAI's real challenge is making its AI profitable, not selling sports gear.
openaibrand-merchandise