Devices · 2h ago
OnePlus exits US market after eight-year struggle
OnePlus announced its exit from the US market, ending an eight-year run. The brand had seen a recent resurgence with the OnePlus 15 and OnePlus Open, but T-Mobile had already stopped stocking its phones. The move reflects the challenges of competing in the US smartphone market dominated by Apple and Samsung.
Meridian48 take
OnePlus's departure underscores how hard it is for niche Android brands to gain traction in the US, even with strong products.
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