Business · 2h ago
OnePlus exits US and Europe, confirms end of smartphone sales
OnePlus has announced it is quitting the US and European markets, ending smartphone sales in those regions. The company says the decision was not rushed and will focus on other markets. Existing users will still receive software updates and support.
Meridian48 take
This retreat signals a major strategic shift for OnePlus, which once challenged Samsung and Apple, but now concedes it cannot compete in Western markets.
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‘It wasn't a decision made in a rush’: OnePlus explains why it’s just quit the US and Europe — and answers our 5 biggest questions about what it means →
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