Business · 7h ago
Netflix Tests Always-On Channels to Boost Viewer Retention
Netflix is reportedly developing always-on TV channels and streaming bundles to increase user engagement and retention. The move mirrors traditional linear TV formats, aiming to reduce decision fatigue for viewers. This strategy could help Netflix compete with ad-supported rivals like Pluto TV and Samsung TV Plus.
Meridian48 take
The shift toward linear-style channels signals Netflix's desperation to keep users glued to the platform, but it risks diluting its on-demand brand identity.
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