Business · 1h ago
Netflix explores always-on live channels to boost engagement
Netflix is reportedly planning to launch 24/7 live TV channels as engagement growth slows. The move would shift the streaming giant from on-demand to linear programming. No launch date or specific channel lineup has been announced.
Meridian48 take
This signals Netflix's pivot to compete with traditional TV and YouTube for passive viewing, but risks diluting its on-demand brand.
streaminglive-tv