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Business · 1h ago

Netflix binge model fades as viewers skip season 2

By Meridian48 News Desk · Summarised from TechCrunch ·

A new report shows Netflix viewers are increasingly abandoning shows after season 1, signaling a shift in viewing habits. Binge-watching, once Netflix's signature advantage, may no longer drive retention. The streaming giant faces pressure to adapt as competition intensifies.

Meridian48 take
The report underscores that Netflix's original strategy is losing its edge, but the company's data-driven approach may help it pivot before rivals capitalize.
Read the full reporting
Netflix invented binge-watching. Now it may have outgrown it. →
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