Business · 8h ago
Netflix Adds TikTok-Style Vertical Feed to Fend Off Short-Form Rivals
Netflix is redesigning its app to include a vertical video feed, acknowledging the competitive threat from short-form platforms like TikTok. The move aims to retain users who increasingly prefer bite-sized content. Netflix has struck deals with creators to produce exclusive short-form videos for the new feed.
Meridian48 take
This signals Netflix's recognition that its core long-form model faces disruption, but vertical feeds are a crowded space where many have failed to gain traction.
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