Startups · 1h ago
MVP vs MLP: Why Startups Should Ship Lovable Products
The article contrasts Minimum Viable Product (MVP) with Minimum Lovable Product (MLP), arguing that in crowded markets, a polished core experience is more important than a rough feature set. MVP tests demand with the simplest artifact, while MLP narrows scope to deliver a genuinely good user experience. The choice depends on whether the key question is demand or user switching behavior.
Meridian48 take
The MLP concept is a useful corrective to the MVP cargo cult, but the article's binary framing oversimplifies product strategy — many successful launches blend both approaches.
product-developmentstartup-strategy