Devices · 2h ago
Microsoft Tests Ad-Supported Xbox Cloud Gaming for Free Game Streaming
Microsoft is testing an ad-supported version of Xbox Cloud Gaming, letting select users stream games they own for free. The trial aims to expand access to cloud gaming while generating revenue through ads. No details on wider rollout or pricing have been announced.
Meridian48 take
This could lower the barrier to cloud gaming but raises questions about ad frequency and whether it will cannibalize subscription revenue.
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