Business · 1h ago
Microsoft tests ad-supported Xbox cloud gaming
Microsoft is testing a free, ad-supported tier for Xbox Cloud Gaming, following Nvidia's GeForce Now model. The trial allows users to stream games without a subscription but with commercial breaks. This move could expand cloud gaming access while generating new ad revenue for Microsoft.
Meridian48 take
The ad-supported model may lower the barrier to entry for cloud gaming, but it risks fragmenting the user experience with interruptions.
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