Business · 3h ago
Meta Ad Uses Bowie Apocalypse Song to Sell AI Optimism
Meta's new ad for its AI assistant features David Bowie's 'Five Years,' a song about Earth's impending doom. The 60-second spot juxtaposes dystopian lyrics with images of people using AI for creative tasks. Critics question the messaging, but Meta frames it as a hopeful vision of technology's role in human connection.
Meridian48 take
The ad's choice of a song about global collapse to sell AI feels either tone-deaf or deliberately provocative, but it's a clever way to spark conversation about Meta's AI ambitions.
metaai-advertising