Devices · 1h ago
Loewe enters car audio market with ex-Burmester team, targeting German automaker
German AV company Loewe has formed a new division to design premium in-car audio systems, led by engineers behind Mercedes' Burmester setups. The team is already working with an unnamed German car manufacturer. Loewe claims Dolby Atmos in cars is now standard and aims to differentiate through bespoke acoustic design for vehicles, yachts, and RVs.
Meridian48 take
Loewe's move signals growing competition in automotive audio, but success hinges on whether its custom approach can outshine established players like Burmester and Bowers & Wilkins.
Read the full reporting
‘Dolby Atmos in cars is not new anymore. It’s not outstanding’: Loewe is launching in-car audio from the team behind Mercedes’ iconic Burmester sound systems — and says it’s working with a ‘German’ car firm already →
TechRadar
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