Devices · 1h ago
Lamborghini launches Vision Pro app with full-size car previews
Lamborghini released an Apple Vision Pro app that lets users explore interactive, full-scale 3D models of its latest cars. The app provides an immersive look at exterior and interior details. It marks a novel use of spatial computing for luxury automotive marketing.
Meridian48 take
A flashy demo of Vision Pro's potential, but the real test is whether such apps drive sales or remain novelties.
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Lamborghini launches Apple Vision Pro app with interactive full-size cars →
9to5Mac
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