Devices · 2h ago
iRobot launches first manual floor cleaner, updates Roomba line
iRobot announced the $399 Roomba Electro Plus, a 5-in-1 manual floor cleaner for hard floors. The company also unveiled five new Roomba robot vacuums with higher suction and smaller footprints. The Electro Plus marks iRobot's first non-robotic floor cleaning device.
Meridian48 take
iRobot's pivot to manual cleaners suggests the company is hedging against market saturation in robot vacuums, but the $399 price point faces stiff competition from established brands like Swiffer.
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