Devices · 1h ago
iPhone 18 Pro price may stay flat despite Cook's warning
A new analyst report suggests the iPhone 18 Pro could launch at the same price as its predecessor, contradicting Tim Cook's earlier statement that price increases are unavoidable. The report cites stable component costs and competitive pressure as key factors. If accurate, the base model would start at $1,099.
Meridian48 take
Cook's 'unavoidable' price hike may have been a hedge; Apple often tests consumer tolerance before finalizing pricing.
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