Devices · 2h ago
iPhone 18 Pro Max component costs may rise $300, says Counterpoint
Counterpoint Research estimates the iPhone 18 Pro Max's bill of materials could increase by nearly $300 over the current model. The report attributes the jump to advanced chipset, display, and camera components. Apple may pass some costs to consumers or absorb them to maintain margins.
Meridian48 take
The $300 figure is a raw component estimate, not a retail price hike, but it signals mounting pressure on Apple's pricing strategy as premium hardware costs escalate.
Read the full reporting
iPhone 18 Pro Max component costs could jump by nearly $300, per report →
9to5Mac
appleiphone-costs