Business · 1h ago
Instagram pushes long-form video to TV screens to boost engagement
Instagram launched new features for its smart TV app, including vertical Reels and long-form video, aiming to increase time spent on the platform via Amazon Fire TV, Google TV, and other devices. The move signals a shift toward competing with YouTube for living-room attention.
Meridian48 take
This is less about innovation and more about Instagram trying to colonize the TV screen, a bid to extend its ad revenue beyond mobile.
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