Devices · 1h ago
Inside Beats' labs: How Apple's acquisition reshaped the audio brand
TechRadar got exclusive access to Beats' Culver City labs, revealing how the brand balances its cultural identity with Apple's engineering rigor. Twelve years post-acquisition, Beats focuses on testing, tuning, and fit science. The visit highlights the hidden engineering behind its products.
Meridian48 take
The story underscores Apple's quiet integration of Beats, but the real news is how the brand's identity persists amid corporate ownership.
Read the full reporting
Exclusive: 'We...ask the impossible of these guys, and they figure it out': I saw inside Beats' labs to see how 12 years with Apple changed the company — and why 'the testing, the tuning, the science behind the fit and the sound' is the hidden secret →
TechRadar
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