AI · 15h ago
Infobip partners with Haas F1 to launch AI fan companion RaceMate
Infobip has partnered with TGR Haas to launch RaceMate, an AI companion that answers fan questions about the team, drivers, and races. The tool aims to boost fan engagement and help fund Formula 1 car development. RaceMate serves as a 'second screen' for fans during races.
Meridian48 take
The partnership highlights how AI is being used to monetize fan engagement in sports, but the direct link to car development funding remains vague.
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'I want Racemate to be the second screen': Infobip is helping TGR Haas to fund Formula 1 car development through an entirely new kind of fan engagement →
TechRadar
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