Devices · 1h ago
Garmin locks coaching behind Connect+ subscription on new Cirqa band
Garmin acquired TrainingPeaks and launched the Cirqa smart band, which requires a Connect+ premium subscription for coaching features. The move integrates coaching tools into a paid tier, potentially reshaping Garmin's fitness ecosystem. Users may face higher costs for advanced training insights.
Meridian48 take
Garmin is betting that loyalists will pay up for coaching, but the subscription shift risks alienating users who expect premium features with hardware.
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Garmin’s TrainingPeaks acquisition and the Garmin Cirqa smart band could have a surprise connection — as the Cirqa puts access to its coaching software behind the Connect+ premium tier →
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