Business · 12h ago
Ford Plans $30,000 Electric Truck After F-150 Lightning Flop
Ford is developing a new Universal Electric Vehicle Platform after the F-150 Lightning failed to meet sales expectations. The first model will be a $30,000 electric truck aimed at affordability. The company hopes to regain market share in the growing EV segment.
Meridian48 take
Ford's pivot to a cheaper EV platform acknowledges that high prices were a key barrier, but success hinges on execution and battery costs.
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