Devices · 1h ago
Ferrari Luce EV sees strong sales despite online backlash
Ferrari's first electric vehicle, the Luce, is selling well, defying critics. The automaker reported robust demand for the EV, which starts at over $500,000. Deliveries are expected to begin later this year.
Meridian48 take
The story is less about EV adoption and more about Ferrari's brand power to sell a half-million-dollar electric car to its loyal base.
ferrarielectric-vehicles