Business · 2h ago
Disney+ reportedly mulls free ad-supported tier
Disney+ is reportedly considering a fully free, ad-supported tier to attract more subscribers. The move would follow similar strategies by Netflix and Amazon Prime Video. No launch date or pricing details have been announced yet.
Meridian48 take
This signals streaming's shift toward ad-based models, but a free tier risks cannibalizing paid subscribers if the content library isn't carefully segmented.
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'We're so close to the streamers inventing television': Disney+ is reportedly thinking about a fully free tier supported by adverts →
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