Business · 1h ago
Disney+ explores free ad-supported tier to rival YouTube, Tubi
Disney+ is considering launching a free, ad-supported streaming tier to compete with free services like YouTube and Tubi. The move aims to capture viewers shifting toward no-cost platforms. No timeline or pricing has been announced.
Meridian48 take
This signals a strategic pivot for Disney+ as it struggles to grow subscribers in a crowded market, but free tiers often cannibalize paid subscriptions.
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