Business · 1h ago
AppleCare+ prices rise for new Mac and iPad buyers
Apple has raised monthly and annual AppleCare+ rates for new Mac and iPad purchases, according to Bloomberg. The increase applies to new customers only, with existing plans unaffected. Pricing details vary by device model and region.
Meridian48 take
This is a quiet revenue grab from Apple, leveraging its captive service ecosystem rather than improving hardware value.
applecarepricing